In conversation with Faith Robinson, Summit Producer at Decoded Fashion
At April’s INTOFashion Masterclass, we were treated to a fascinating insight into how technology is changing fashion, design and retail
Decoded Fashion’s Summit Producer, Faith Robinson, showed us how the latest developments in technology are being applied to fashion and design by upcoming brands and designers, such as Vetements, who use technology to enhance their brands.
We’ve all seen how brands use technology in their publicity and promotion, but it was enlightening to hear exactly how a campaign works, such as Gucci’s meme campaign. Faith also demonstrated how the technical advances that have made crowdfunding possible have been a massive boost to innovation in design – Away to Mars and Me & Em are two examples.
Innovative designers like Pauline van Dongen use tech in garments themselves – who doesn’t need her solar shirt, which charges your phone while you’re on the move?!
We learned about how technology supports sustainable manufacturing processes and makes custom garments accessible and affordable – for companies like Reformation, Chromat, Ministry of Supply and Son of a Tailor, while UnMade’s automated production system which allows custom made knitted garments to be made for individual customers, at the same cost and speed as mass production; or Addidas’ 3-D printed trainers.
We’re all getting used to ordering online and receiving our goodies the next, or even the same day. As well as explaining the example of luxury online platform Farfetch, Faith explained the tech behind on demand delivery, and the role of adhesive label company Avery Dennison – who knew?!
We’d had no idea of the huge part that tech has to play in the fashion world – thank you Faith for enlightening us!