FAD People


Maria Alvarez de Toledo, CEO
After graduating with an MA in Economics and Business Studies, Maria specialized in Marketing and is currently a Member of Chartered Institute of Marketing. She has worked in the fashion industry since 1992 and was a founding member of FAD in 1997. Maria leads the charity forward; looking for project opportunities, developing partnerships, fundraising and networking.

Joanne Matthews, Creative Curriculum Director
Joanne studied Textiles and Languages at university and has a MA in Cultural Studies, specializing in textiles and visual culture. She joined FAD in January 2006. As a qualified teacher Joanne’s role is to plan and deliver FAD projects, from sourcing materials and deciding on the course content to teaching in the workshops.

Fran Lawton, Communications Manager
Fran joined FAD in 2008, after working as a volunteer in Fashion Futures workshops. Prior to that she was Associate Trends Editor at WGSN.com, covering new and emerging talent. Fran manages all aspect of FAD communications in conjunction with a team of young volunteers.

Joanna Bradford, Project Manager

Joanna is the newest member of the team. With a strong background in television production behind her she first transferred her skills to the charity sector in 2014. Her job satisfaction went through the roof. Joanna co-ordinates FAD’s projects and works closely with the young people involved.


Jane Kellock is a renowned trend and colour consultant. She is the Founder and Creative Director of Unique Style Platform (USP) and a prolific blogger at The Women's Room. She has had senior roles at Stylus, Debenhams, WGSN, and Topshop. Jane is a creative eccentric who combines a refined approach to design and forecasting with a commercial sensibility. Learn more about how Jane thinks, her inspirations, and her writings @TheWomensRoom

Clare Muldoon has lots of experience in the private retail sector and is now a freelance writer and broadcaster delivering her thoughts and opinions on, amongst others - SKY news.

Julian Mowbray is a founding member of Mowbray Crawshaw Architects. He completed his studies at Newcastle University, and joined Dannatt Johnson in 1999, where he pursued his passion for historic buildings by gaining detailed experience in conservation architecture. He is energised by devising subtle, modern responses to historically sensitive contexts, and to that effect has delivered several high-profile projects including the World Heritage visitor centre at Battle Abbey, and the rooftop extension of 6 Burlington Gardens for the Royal Academy of Arts.

Eileen Cole is a Communications Director with a background in interior design. She is passionate about communicating and presenting the rich variety of beauty to be found in every person, hence her admiration for the excellent work of FAD, of which she has been a supporter since its inception.

Mary Eyre has been a FAD director since the beginning. She was a soloist with the Royal Ballet, and has modelled for various fashion photographers, appearing in Vogue. She is a fellow of the I.S.T.D and more recently taught at the Royal Ballet School at White Lodge.

M. Asun Gaytan de Ayala holds a BA in History from London University. She has been involved in projects with young people for a number of years and she works as an Image Consultant. She has been a supporter of FAD since its early days and still helps out backstage in FAD shows.