What are you doing now Daisy?
“I am currently in my 2nd year studying a BA (Hons) Fashion Promotion & Imaging degree at the University of Creative Arts at the Epsom campus. I chose to follow the Fashion Marketing & Promotion pathway so I have been doing a few internships focusing on PR and Press, including Goodley PR and the Press Office of the Liberty Store in Regent Street, London.”
Daisy's editorial on Urban Skaters, part of her degree work
Which FAD project did you take part in and how did it benfit you?
I was a finalist in the 2nd FAD Junior Awards; Fashion Futures 2 project in 2007
“Taking part in the competition helped me far beyond what I expected. As soon as I finished the competition, FAD helped me get a placement at the Tesco Design studios where I was able to see them design their autumn/winter range.
Since then I have been invited on visits by FAD that benefited me with my work at University, for example, a visit to the Revlon and WGSN offices. This allowed me to get a deeper insight into how the industry worked and helped to keep me one step ahead.”
Daisy taking part in the 2006 FF2 project
What skills have you learnt from taking part in an FAD project?
“I have learnt so many things from taking part in FAD projects, and I am still learning. From making garments to advertising, I have learnt a range of skills including how to create a pattern by just draping fabric; organisational skills, by watching how much effort goes into FAD shows; teamwork skills from working so closely with the FAD team, and funnily enough, how to model well by taking part in their catwalk shows.”
Daisy volunteering as a model for the 3rd & 4th FAD Junior Awards
What do you think of FAD now?
“FAD has an amazing way of bringing out the best in youth and giving them the ambition and confidence to try to succeed in anything they do. Every year, the charity gets better and the talent improves and I am very proud to be able to say I have been a part of it all; even if it is just a small part.
As an FAD volunteer I have helped in Junior and Graduate shows, whether it be as a front of house host, part of the backstage team or model, and every time is worthwhile as I meet so many people from the industry and learn so much from everyone involved. I go back whenever my help is needed and I never hesitate because every opportunity with FAD is a good opportunity.”
Future ambitions?
“In the future, I hope to work in Fashion PR or Promotion. It is my dream to be able to promote what I love whether it is through shows, advertising or marketing. The fashion industry is so vast that you can adapt to anything but as long as I am doing something in fashion, I should be very happy!”
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