This body of work is celebration of south Asian creatives, the work we make and south Asian identity itself. For me being south Asian and a creative is something that I want amplify especially when there’s occasions where I’m the only south Asian in a certain type of creative environment, something that definitely needs to change when I know there’s so many of us out there.
I want to showcase our culture from the perspective of those who were constantly surrounded by, have raised by it and learnt from it; but for others to learn from this rather than seeing cultural appropriation of the ‘pretty’ aspects of our culture, committed by many well known influencers you see all over the media. Influencers who aren’t of south Asian hertiage but get praised for the culture they appropriate, where as those of that culture get judged or made to feel uncomfortable for their traditional wear.
However it’s also about representation and lack of representation of south Asians within various media platforms, especially those of darker skin. This idea of fairer or lighter skin being considered ‘superior’ especially in terms of beauty, compared to those of darker tones is still actively present through some south Asian minds and media. It’s leaves and creates this constant need to fit the terms of Eurocentric beauty standards to feel a sense of self and societal acceptance.
Representation is very important especially in the westernised society, which is full of diverse skin tones and people, hence why finding stories and seeing coloured people reflected in films and shows matter. To be widely acknowledge in a society like the westernised community, where the white race is majority, is essential to belonging.
Photographer: Mathushaa Sagthidas // @mathuxphotos
Jewellery: Sapna Patel // @artisticplug
Sapna Patel // @artisticplug
Shivani Patel // @_.shivxni
Mathushaa Sagthidas // @mathuxphotos
@yasitskrishy // Karishma Leckraz
@jenn.vaghela // Jennika Vaghela
@pink._.sockedhoe // Asa Zaman
@_.preeee // Preetthiya Yogendran