Written by Sumayyah Ershad @sumayyah.e
This year’s FAD Fashion Futures was based around the idea of sustainability. It is old news that fashion is one of the world’s worst polluters, however young designers, such as the FAD finalists, are the face of change and hope to this major global issue.
The young contestants entered Victoria House on Friday evening full of fresh energy with a hint of nerves. Photographers and bright, flamboyant, snazzy looks and ‘gram shots, being snapped on every corner of the street outside, set the scene for a fashion-fuelled night ahead.
The garments that were presented on the runway included recycled materials and plants growing in soil, and the concepts behind them were no less interesting, from mountains in Peru, architecture in London and beehives, to exploring the relationship between humans and trees through veins.
Whilst interviewing the young designers, one thing that was repeated was their gratitude to FAD for the opportunity to improve their skills in a professional, creative environment. The confidence, concept development and technical skills that they learnt were invaluable and skills that they did not have the opportunity to learn at school. Going through the whole process, the young designers said they realised their future path in fashion, seeing it now as a serious career option.
These are the youngest designers to showcase their looks at London Fashion Week, and the playfulness, freshness and high spirit makes it one of the most interesting. These young people were able to experience the collective nature of fashion, sharing their ideas with each other and the audience through creating, which is what makes FAD so important.
The whole process forced them to push their ideas right till the end, which as a fashion student I can confirm the importance of. As one of the contestants said, ‘having worked with professionals, I felt I could really make something that perfectly reflected on all of my ideas.’
I hope that FAD Fashion Futures inspires the next generation of young designers to forge their own path in fashion and to improve the current state of the industry. I have confidence in FAD to empower young people and encourage them to believe in the global power that lies in fashion.
A massive congratulations to the winners and to those working to make fashion a more sustainable industry. I look forward to seeing them in future LFW shows.