With a background in computer science, Ade Joseph might be new to the fashion industry, but that’s not to say he’s any less experienced that any of the FAD finalists. This September, he will showcase his pieces on the FAD catwalk during London Fashion Week.
‘The support I’ve had from FAD has been amazing,’ Ade says, talking about his experience so far. ‘I came from computer science, but all of the help, advice, tips, motivation and encouragement has been priceless. There’s no way I can put a value on it and even being a finalist now, I never thought I would get this far.
Currently designing a garment complete with floral detailing, his creative vision came to him as somewhat of an accident, while he was working on some early illustrations. ‘I’m not the greatest hand drawer or head drawer so instead of drawing a hand or head I drew flowers.’ As a result, various accessories are in the works to bring that vision to life.
Ade’s fresh approach to the fashion industry also means he’s been able to analyse its flaws and, as someone passionate about sustainability, meaningful collaborations and the destigmatisation of mental health, has big plans to make a change. ‘I have so many ideas planned, but I definitely want to see more people interacting with the environment or other people,’ he explains. ‘A lot of collaborations aren’t meaningful and are just there to sell, and I’d love to push topics that are important to me, like sustainability and mental health.
‘I want to be able to bridge the barrier between fashion and this mental health stigma, because expressing yourself through fashion is a way of being free and happy. I want to merge those two together, bring more light to the problems people face, and use fashion as a means to escape that and express themselves freely.’