Maria Alvarez


Maria is the mountain mover at FAD. As CEO she leads the charity forward; looking for project opportunities, developing partnerships and fundraising. She is dedicated to using her professional experience to help young people.  She has worked in the fashion industry since 1992 after graduating with an MA in Economics and Business Studies, and was a founding member of FAD in 1997.

Joanne Matthews

Creative Curriculum Director

A creative education warrior, Joanne studied Textiles and Languages at university and has an MA in Cultural Studies. Not afraid to step out of her comfort zone she has taught in Cuba and Peru, and is the brains behind FAD’s cultural briefs. As a qualified teacher she meticulously plans FAD projects, from sourcing materials and creating the course content, to teaching in the workshops.

Joanna Bradford

Producer and Project Manager

With a strong background in Television Production behind her Joanna first transferred her skills to the charity sector in 2014. She co-ordinates and produces FAD projects and digital content. Joanna is passionate about youth engagement and addressing BAME underrepresentation in the creative industries.

Edwina Davey

INTOFashion Programme Co-Ordinator

Edwina has a wealth of experience as a womenswear designer in London, Paris and Italy. She has taught and assessed on both BA and MA design courses. Edwina is driven to use her raft of  knowledge and experience to help young people find their place within the Fashion Industry. She first joined FAD as a mentor, and is now firmly #TeamFAD


Youth Consultancy

Melissa Allada

The Tailor

Melissa was a Fashion Futures finalist in 2013, and came back to present the show in 2015. After studying tailoring and honing her skills on Saville Row, Melissa now works as a Garment Technologist for a high street giant while completing her Apprenticeship. She also blogs about Fashion and the industry as ‘The Tiny Tailor.’ Melissa finds time to get involved in projects both as a participant and a volunteer, she’s hardcore FAD!


Marquell Williams

The Stylist

Marquel only got involved with FAD in 2015 but already he’s made his mark! Marquel has serious style an injects it into all he does. He’s part of our backstage London Fashion Week team, and has styled, directed and modelled in the Black Icons project. When he’s not doing this he makes costumes for huge names such as Strictly Come Dancing and the Dream Girls stage show.

Delores Oblitey

The Designer

Delores is a knitwear master. Literally, she did an MA! Delores has showcased her ‘Home is But A Dream I Dare to Recall,’ collection in both London and Brighton, and will be showing in Miami this year. Delores has her own knitwear studio and is a dedicated FAD volunteer across multiple projects. Her awesome glasses are her trademark (sadly not shown in this image!).

Danielle Tunstall

The Stalwart

South London girl Danielle is an Assistant Fashion Buyer. She first got involved in FAD Fashion Futures in 2009 and started volunteering when she was 18. Since then she has supported FAD unwaveringly- delivering projects, attending awards shows, going on trips, teaching, giving talks…we could go on! She project manages the South London Fashion Futures workshops and is truly passionate about them. Enthusiastic and dedicated Danielle is pure gold.

Alex Abercrombie

The PR Professional

Alex entered the 2014 FAD Competition, was chosen as a finalist and selected to show at London Fashion Week. After securing a 1st at uni, she left Cambridge for London and hasn’t looked back. Alex has forged a career in Fashion PR working for some of the biggest British brands on the High Street. She has also found time to volunteer with FAD, and represented the Creative Core on the 2017 Competition judging panel.

David Bennie

The Award Winner

David is an FAD award winner, snaring ‘Directional Outerwear,’ at Fashion Futures 2015. He came back this year to take part in a panel discussion to offer first hand advice the newest FF intake. David also won the Diana Award for Young Role Models. David has overcome a lot of challenges, including homelessness, and still manages to shine bright. Creative and personable, David is fun to be around and full of fresh ideas.

Sandra Abode

The Art Director

Sandra has been doing FAD projects for a decade. A multi talented artist manager, seamstress and creative Sandra is the definition of multidisciplinary. Among other things she art directs and styles for FAD projects, is a backstage boss, and when needed, delivers off the cuff AMAZING speeches to huge audiences like it’s nothing.

Olive Hooper

The Energiser

Fashion student Olive first encountered FAD at Fashion Futures, and loved it so much she came back to as a volunteer (Despite her super busy LCF schedule and holding down a job!). She’s also a part of the Fashion Week backstage team. Olive is positive and enthusiastic and instantly lifts the vibe when she enters the room. A skill that can’t be taught.

Tihara Smith

The Illustrator

Tihara first got involved in FAD in 2013 and has been involved in loads of projects. Tihara can always be relied upon to volunteer too, she literally never lets us down. Now studying Fashion at uni, Tihara is also a super talented illustrator and blogger. She also makes and sells her own line of bags. Oh, and she was Shortlisted for the Women of the Future Awards.

Molly Lock

The Marketing Maven

Molly revolutionised the FAD comms in her whirlwind stint as our communications assistant. She’s now been snapped up by luxe brand Omega, where she’s developing her talents as part of their marketing team. Molly made Joanne’s insta-dreams come true by teaching her how to make gifs, so you can thank her for all our animated social media content.

Nadine Peters

The Menswear Master

Nadine’s been #teamFAD for a decade, since hand embroidering a one off leather jacket for the Fashion Futures 2008 catwalk. Margaret Howell named Nadine her muse in Grazia magazine and we think Nadine’s pretty inspiring too. After graduating from Ravensbourne she launched her own menswear label PETERS, and she’s also using her creative direction skills to develop an exciting new industry focused project for FAD…watch this space.

Clara Clarke Osbourne

The Example

List all the FAD projects you can. Clara’s been at the centre of them all. From producing an incredible menswear graduate collection at Chelsea College of Art she transformed herself into a successful garment technologist, whilst keeping up the volunteering for FAD. She’s an amazing role model for the youngers…that why we call her Clara the Example.


Jane Shepherdson CBE

Fashion Entrepreneur

Vanessa Spence

Womenswear Design Director ASOS

May Martin

Teacher and Former BBC Great British Sewing Bee Judge

Annaliese Dayes

Presenter and Model

William Kim

CEO All Saints

Efi Davies

International Artistic Director Toni & Guy

Gemma Metheringham

Creative Director Label/Mix

Clare Johnston

Professor Emeritus and Senior Research Fellow RCA

Holly Mirza

Director Fabric PR

Martyn Roberts

Managing and Creative Director Fashion Scout


Carole Robb

Fashion Designer

“I love working with the young people I meet at FAD; their energy, passion and hardwork is totally inspiring.”

Carole has worked as Head of Design for leading UK retailers Monsoon, Boden, Jigsaw and Cath Kidston. She is currently working in recruitment placing designers within the fashion industry.

Jane Kellock

Trend & Colour Consultant

Jane is founder and Creative Director of Unique Style Platform. She started her career as a womenswear designer, working for Topshop and Debenhams before her love of forecasting led her to senior roles at WGSN and Stylus. She has gained an international reputation as a colour and trends expert, and is also co-writer of lifestyle blog The Women’s Room.

Julian Mowbray


Julian is a founding member of Mowbray Crawshaw Architects. His passion is for historic buildings and conservation architecture and he has delivered several high-profile projects including the World Heritage visitor centre at Battle Abbey, and the rooftop extension of 6 Burlington Gardens for the Royal Academy of Arts.

Philip Luu

Pattern Cutter and FAD Fashion Futures Alumnus

“I wouldn’t have developed the confidence, contacts, and skills I needed for the industry if it wasn’t for Fashion Futures and FAD. It made me think more clearly about my future and what I really wanted to do.”

Since being part of the FAD Fashion Futures Programme, Philip has participated in many other FAD projects and is a member of the FAD Youth Forum advising FAD on the needs of other young people.

Eileen Cole

Communications Director

“I am fascinated by the sheer creativity of young people, and want to help them forward.”

Eileen has been an FAD supporter since its inception. She is passionate about communicating and presenting the potential to be found in every person, hence her admiration for the excellent work of FAD.

Asun Gaytan

Youth Leader & Image Consultant

“I love being involved in FAD- it covers so much ground! From career progress in fashion to discovering the potential of each of the people who participate in FAD projects”

Asun holds a BA in History from Kings College London. She has been involved in projects with young people for a number of years and she works as an Image Consultant. She has been a supporter of FAD since its early days and still helps out backstage in FAD shows.