Described by Vogue.com as an “undeniable springboard”, the FAD Competition inspires, promotes and supports young talent.

The FAD Competition challenges undergraduates to think outside the commercial box, setting intelligent briefs which integrate art, culture and social trends into fashion, while also communicating an ethos of respect for the person.

Working in collaboration with Fashion Scout, the Competition brings the best UK undergraduate designers to the London Fashion Week catwalk.

Considered a “must-enter” competition for universities across the country, FAD counts with the support of retailers, designers, cultural institutions and press.  Past finalists have progressed into companies including Vivienne Westwood, Hussein Chalayan, Burberry, ASOS, Zara, and Topshop.



FAD x Missoni Finalists at GFW

It’s Graduate Fashion Week and the FAD team were on the frow to support the FAD Competition 2017 alumni who were selected for the catwalk. We caught up with some

It’s Graduate Showtime!

In preparation for Graduate Fashion Week, we catch up with FAD Competition Finalist Bryony Selway at her Salon presentation – the culmination of three years of hard work. Bryony is

FAD x Missoni Illustration

Throwing it back to London Fashion Week… London based  Ali Hansen illustrated the winners of  the 2017 FAD x Missoni Competition in digitally manipulated water colour. The results are beautiful and