Described by Vogue.com as an “undeniable springboard”, the FAD Competition inspires, promotes and supports young talent.

The FAD Competition challenges undergraduates to think outside the commercial box, setting intelligent briefs which integrate art, culture and social trends into fashion, while also communicating an ethos of respect for the person.

Working in collaboration with Fashion Scout, the Competition brings the best UK undergraduate designers to the London Fashion Week catwalk.

Considered a “must-enter” competition for universities across the country, FAD counts with the support of retailers, designers, cultural institutions and press.  Past finalists have progressed into companies including Vivienne Westwood, Hussein Chalayan, Burberry, ASOS, Zara, and Topshop.



FAD x Missoni Illustration

Throwing it back to London Fashion Week… London based  Ali Hansen illustarted the winners of  the 2017 FAD x Missoni Competition in digitally manipulated water colour. The results are beautiful and

And the winner is…

…an over-the-moon Amy Carter, Fashion Knitwear student at Nottingham Trent University, Amy told us: “I entered the FADxMissoni Competition just thinking that I had nothing to lose. It was a


2017 sees FAD Partner with Missoni for the annual FAD Competition. Fashion students from across the UK were challenged to take the Missoni approach: a way of thinking where creativity