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Escape from the everyday into a place of wonder and distraction. Retreat to a physical or fictional place that holds personal meaning for you.
Design two complementary outfits which express your notions of Escape. Use form, colour and texture inspired by your escapist vision.
Your chosen destination of Escape could be real, imagined, or somewhere in between. You may incorporate physical references, looking to environments, constructions and spaces for inspiration. Or perhaps you will be inspired by illusion, humour and the ‘magically real’ to create garments where things aren’t quite as they seem.
You may decide to include the following ideas within your two designs:
+ Use of unexpected materials and processes
Participants must be 2nd or 3rd (final) year BA, or MA, students studying Fashion at a UK Higher Education Institution. There is no age restriction.
Each institution is permitted a maximum of three entries from BA courses and three from MA courses.
Please note Students who have previously taken part in F.A.D. Fashion Futures programmes may send their entries directly to F.A.D. These entries are in addition to institutions’ quota of three entries and will be considered equally alongside other entries received.
Annie Vallis | Nottingham Trent University
THE CATWALK FINAL
This year FAD marked its 10th anniversary by introducing fifteen finalists during London Fashion Week. The brief; ‘to escape from the everyday into a place of wonder and distraction’. Entrants had to conjure a mini collection of two designs that would be coherent to the given theme of ‘escapism’ with the winner receiving £2000 and an industry placement at a top fashion company. Two runner-ups would also receive £1000 and a placement.
Milly Jackson, 24, winner of this year’s prestigious award was touted as a favourite from the get-go. Inspired by the characters in Yann Martel’s novel ‘ Life of Pi’, her collection featured wondrously exaggerated silhouettes in chunky felt, brushed silk and velvet. Looking shy and reserved as she collected the top prize of £2000, the Nottingham Trent student was presented with her placement by Whistles CEO, Jane Shepardson who described the show as ‘the most exciting she had seen this week’.
First runner-up was another strong debut for womenswear, as Laura Carew-Gibson, 22, from DeMonfort University introduced sunset hues to the catwalk. Fringing was ubiquitous throughout with sheepskin and mohair mix jackets and palm tree chinos inspired by the culture and landscape of 80’s LA. Laura collected her £1000 prize along with a placement with former FAD finalist, David Koma.
Annie Vallis, 22, snagged the second runner-up award and a menswear placement at Jaeger. She opened the show with cool, graphic menswear. The student from Nottingham Trent University created printed cape shirts with innovative rucksack inserts. Hues of russet and stone were manipulated between ‘otherworldly’ prints inspired by Jean Painlevé’s nature documentaries. The second garment showcased a beautifully cut, sheer belted parka, buckled and utilitarian. It was a perfect showcase of menswear ingenuity.
The lovely ladies from TheMuse.TV go behind the scenes at the 2011 FAD Competition Final. Watch the latest episode here!
Fashion Awareness Direct (FAD) is a registered educational charity (Charity number 1112095)