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The strength of the competition lies with its intelligent and challenging briefs. Working alongside universities, FAD encourages young people to look to new areas of research, integrating art and culture into fashion, while also communicating an ethos of respect for the person through original design.
Considered a “must enter” competition for universities, FAD counts with the collaboration and support of retailers, designers, cultural institutes, museums and press. Each year an independent panel, formed of experts from the fields of culture and design, select the finalists and determine the overall winners.
Finalists taking part in the FAD Competition compete for coveted works placements, with top designers such as Paul Costelloe, Margaret Howell and Hoss Intropia.
Since 2008 FAD has worked in collaboration with Fashion Scout, providing a unique platform for selected students and their universities to showcase at London Fashion Week. This partnership gives young people a once in a lifetime opportunity to be part of the UK’s largest fashion event, while also offering them valuable industry and press opportunities prior to graduating.
Past FAD finalists have successfully gone on to work for companies such as Vivienne Westwood, Hussein Chalayan, Burberry, Aquascutum, Jean Paul Gaultier, Coast and All Saints. Others have continued to work with FAD through our Volunteering & Mentoring scheme, where their practical skills and experience have helped other young people to succeed.
2014 FAD Competition Finalists
Seventeen talented finalists from eleven universities across the UK have been selected for the 2014 FAD Competition final at Fashion Scout in February 2014.
The finalists responded to the challenge: What can multisensory fashion be? How can it enhance the experience of the wearer? Using the five senses; sight, sound, smell, taste and touch - our forward thinking finalists put their innovative design skills to the test – creating diverse answers to what multisensory Fashion can be.
Take a closer look at the sensational entries below:
Fashion Awareness Direct (FAD) is a registered educational charity (Charity number 1112095)